5 Negotiation Tactics That Actually Work (And Why Most Entrepreneurs Fail at This Critical Skill)

Why you're probably losing deals you don't even know you're in

I got an email from Alex Hormozi the other week that made me stop what I was doing.

Not because it was revolutionary.

But because it crystallized something I've been thinking about for months:

Most entrepreneurs are getting their asses kicked in negotiations they don't even realize they're having.

You think negotiation is just for big deals? Wrong.

You're …