About People: Give a Shit

Why Trust Can’t Be Automated and Character Is the Last Competitive Advantage

About people: give a shit.

Not strategically.
Not performatively.
Not because it improves retention, NPS, or “brand sentiment.”

Actually give a shit.

Because the fastest way to destroy trust isn’t lying.
It’s pretending to care.

This isn’t a marketing lesson.
It’s a leadership standard.

When Care Became a Growth Hack

At some point, leaders decided that trust coul…