AI Will Not Change Everything

Why leaders who understand what won’t change will dominate in 2026.

Jeff Bezos is the case study for using first principles to achieve massive growth.

Not trends.
Not tactics.
Not whatever everyone is panicking about this quarter.

First principles.

One of his favorites is deceptively simple:

Focus on what won’t change.

“I very frequently get asked the question: ‘What's going to change in the next ten years?’ And that is a very…