Branding The Lie: Why High Achievers Feel Like Frauds (And How to Stop)

What if the unworthiness you feel isn't real—and the success you're chasing is making it worse?

You’re crushing it. Promotions. Revenue targets. Recognition. All the external markers of success are there.

So why do you still feel like a fraud?

My guest this week, Kendra Dahlstrom, calls this “branding the lie.”

For years, she built her coaching practice around the concept of “The Unworthy Leader”—helping executives who felt like impostors despite th…