How Honey, Hustle, and Hard Lessons Built a $10M Brand
From pandemic burnout to beverage mogul—the unfiltered story of Jack Espy’s rise.
Jack Espy didn’t plan to start a beverage empire.
He just lost his job in real estate finance, was stuck at home during lockdown, and started mixing cocktails with honey because that’s what he had in the pantry.
By the end of 2020, that experiment turned into Spirited Hive—a honey-sweetened canned-cocktail brand that exploded across Tennessee.
Five years l…
