How Kris Dehnert Built a $55M Brand Without Selling His Soul

Give direction (not directions). Gamify attention. Reverse-engineer outcomes. Choose family and still win.

Aug 20, 2025

∙ Paid

TL;DR: Money is one currency. Time, experiences, peace of mind, and relationships are the others. Build with those in mind and you’ll outlast the noise.

Kris Dehnert (Dugout Mugs) breaks down the real scoreboard of success—currencies like time, experiences, and relationships—and how he built a $55M brand without worshipping vanity metrics or sacrificing …

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