How Seven Weeks Coffee Turned Pro-Life Beliefs Into $1M Impact
Politics is broken. Entrepreneurship is winning. Anton Krecic proves why your business can change more lives than any politician ever will.
When politics feels like a cesspool of compromise and corruption, where do you turn to actually make a difference?
Anton Krecic found the answer not in endless Washington DC power plays but in the gritty world of entrepreneurship.
Watch or Listen to Anton Krecic
Connect with Anton Krecic
Website: https://sevenweekscoffee.com
Instagram: https://www.instagram.com/sevenweekscoffee/
What started as a simple cup of coffee morphed into a mission-driven business that has funneled over a million dollars to pro-life causes.
This isn’t a feel-good story about passive charity; it’s a blueprint for how faith, courage, and hustle can dismantle cultural rot from the ground up.
Forget waiting for politicians to “do the right thing.”
Seven Weeks Coffee is proof that real change happens when you put skin in the game and build a brand with backbone.
This episode strips away the usual platitudes and delivers a raw conversation about faith in business, cultural courage, and why standing up for your beliefs is not just brave—it’s profitable.
How Seven Weeks Coffee Turned Pro-Life Beliefs Into $1M Impact
In this episode, Ryan Hanley sits down with Anton Krecic, founder of Seven Weeks Coffee, to unpack how disillusionment with the political system led Anton to channel his pro-life convictions into meaningful entrepreneurial action.
Anton shares his firsthand experience navigating the toxic pay-to-play culture of Washington DC, where ideals often get traded away for campaign cash and political favors.
Rather than bow out or stay silent, he chose a different path: building a business that fights cultural decay with every cup sold.
The conversation covers how Seven Weeks Coffee blends quality product with a clear mission…supporting pregnancy resource centers and promoting pro-life advocacy.
Anton explains why mission-driven business models must be more than marketing slogans; they require transparency and genuine impact.
He also dives deep into the importance of Christian courage in the marketplace, challenging believers to live their faith openly rather than hiding it “within the four walls of the church.”
Beyond the business mechanics, the episode tackles tough cultural issues head-on: abortion as a moral crisis, the role of grassroots organizations over large institutions, and the broader societal challenges facing civilization today.
Anton’s unapologetic stance and strategic mindset offer a no-nonsense approach to turning conviction into impact.
Key Insights
1) Entrepreneurship Outpaces Politics for Real Change
Anton’s experience in DC politics left him convinced that the system is rigged against genuine values-based reform.
He argues that entrepreneurship provides a direct, scalable way to create impact without compromising principles. Business owners can build communities, fund causes, and shape culture in ways politicians never will.
The takeaway? If you want to change the world, start a business, not a campaign.
2) Mission-Driven Doesn’t Mean Sacrifice on Quality
Seven Weeks Coffee proves that purpose and profit aren’t mutually exclusive.
Anton stresses that a mission-driven business must deliver a product that stands on its own merits. Customers won’t stick around for a cause alone—they want great coffee.
The alignment of quality and conviction is what builds lasting brands and sustainable impact.
3) Radical Transparency Builds Trust and Impact
Instead of vague promises, Seven Weeks Coffee commits to donating 10% of sales—not just profits—to pregnancy resource centers. This level of transparency resonates with customers and ensures consistent support for the mission. It’s a model that other mission-driven entrepreneurs can learn from: be clear, be accountable, and let your giving be as visible as your product.
4) Faith in Business is Not Optional
Anton challenges Christians to stop compartmentalizing their faith. If your beliefs stay hidden inside a church, you’re missing the point. The marketplace is the new mission field where courage and conviction must meet commerce. Living your faith publicly in business is not just brave—it’s necessary for cultural influence.
5) Support Local, Grassroots Impact Over Big Institutions
Rather than funneling money into large, bureaucratic nonprofits, Seven Weeks Coffee focuses on local pregnancy resource centers that provide direct, tangible help. Anton highlights how grassroots organizations often deliver more effective and compassionate support. This approach underscores a broader principle: change starts small, close to home.
6) Faith-Driven Entrepreneurs Need a Defined Niche
Anton advises believers to identify their specific “niche of good” and leverage it for maximum impact. Whether it’s coffee or any other industry, finding the intersection of passion, faith, and market demand is crucial. This focused approach allows entrepreneurs to build authentic brands that stand apart in a crowded marketplace.
Anton Krecic Bio
Anton Krecic is the founder of Seven Weeks Coffee, a faith-driven brand dedicated to turning pro-life convictions into tangible cultural impact.
Before entrepreneurship, Anton worked in Washington DC, where disillusionment with the pay-to-play political culture inspired him to pursue a different way of influencing society.
With a blend of Christian courage and business savvy, Anton has led Seven Weeks Coffee to donate over $1 million to pregnancy resource centers, proving that faith and entrepreneurship can combine to change hearts and lives.
Memorable Quotes
“Entrepreneurship is the only thing where you can step up to the plate and score a thousand runs.”
– Anton Krecic, highlighting the unmatched potential of business to create lasting impact.
“Politics is a pay for play scheme; if you don’t play ball, you’re outcast.”
– Anton cuts through political illusions with cold, hard truth.
“If your Christian faith is just within the four walls of the church, you are failing miserably.”
– A call to action for believers to live boldly in every arena.
“We are fighting a battle against evil; abortion is child sacrifice.”
– Anton’s unflinching moral clarity on one of society’s most contentious issues.
“Find your defined niche of good and use it for the glory of God.”
– Strategic advice for faith-driven entrepreneurs.
“Bad ideas spread when good ideas remain quiet.”
– Ryan Hanley, emphasizing the cost of silence in cultural battles.
“If someone doesn’t do business with you because you’re a Christian or you believe in pro-life… that person wouldn’t have been a good client or customer anyways.”
– Ryan’s no-nonsense perspective on authenticity in business.
The Rub
If you’re tired of waiting for politicians to fix our cultural crises, it’s time to lean into entrepreneurship as a force for change.
Listen closely to Anton’s story, then ask yourself: What’s your niche of good? How can you live your faith boldly in your business or career?
Don’t be quiet. Don’t compromise.
Start building a mission-driven brand that makes a real difference.
Join the conversation by sharing this episode with your network.
Leave a comment below with your thoughts on faith in business or the pro-life mission. Let’s amplify good ideas before bad ones take over.
This is the way.
Hanley