Shame: The Hidden Narrative Destroying 99% of Leaders
Why the emotion sabotaging 99% of leaders is actually your greatest competitive advantage and how to weaponize it.
Most leaders think fear is their biggest enemy.
They're wrong.
I was wrong, for a long time.
…and this misunderstanding kept me from leveraging opportunities that could have defined my career.
It wasn’t until I realized shame, not fear, is the silent assassin holding leaders back that my career began to take off…
Shame is the ancient survival mechanism that once kept us alive in tribes, but now keeps our best ideas buried in boardrooms.
99% of would-be high performers allow shame to anchor their growth to the ground.
…and it's costing them everything.
The Shame vs. Guilt Confusion
First, let's get clear on what we're dealing with.
Guilt says: "I did something wrong."
Shame whispers: "I AM something wrong."
Guilt is about actions. Shame is about identity.
Leaders can recover from guilt. They apologize, make amends, move forward.
But shame? Shame rewrites your entire operating system.
It makes you hide your breakthrough ideas because "What if they think I'm stupid?"
It makes you play small because "What if I'm not actually as good as they think?"
It makes you “perform” leadership instead of embodying it.
How Shame Hijacks Unreasonable Leadership
Unreasonable leaders do unreasonable things.
They make the impossible call. They bet on the unproven idea. They stand alone when everyone else sits down.
…but shame kills unreasonable leadership before it can breathe.
Here's how…
The Perfectionism Trap: Shame convinces you that anything less than perfect will expose you as a fraud. So you wait. And wait. And wait for the "perfect" moment that never comes.
The Consensus Addiction: Shame makes you need everyone's approval before you act. Unreasonable leaders act first, then build consensus around results and iterate to success.
The Small Game: Shame keeps you playing games you know you can win instead of games that matter. It's safer to be a big fish in a small pond than risk being exposed in the ocean.
The Finding Peak Approach to Shame
Carl Jung called it "shadow work"—integrating the parts of yourself you've been hiding.
Shame is corrupted code in your leadership operating system.
When I was fired from TrustedChoice.com in 2018 my first reaction was anger and bitterness. But these emotions quickly devolved into shame.
What was wrong with me?
Why was I such a f*** up?
Why couldn’t I just fit in?
Logically, I knew that I’d done my best work. I was proud of what we achieved (including Agency Nation and the Elevate conferences).
We had helped tens of thousands of independent insurance agents find their voice, embrace digital technology and build new growth systems into their business.
…but people who do great don’t get fired.
I must not be as good as I thought.
You don't delete shame.
You must debug it.
Here's the three-step process:
1. Name the Shame (Purpose Pillar)
Most leaders can't even identify their shame.
They just feel the symptoms: the hesitation, the people-pleasing, the imposter syndrome.
Complete this sentence:
"If my team really knew _______ about me, they would think _______."
That blank space?
That's your shame talking.
My shame has always fixated on my ADHD (although undiagnosed at the time) and relentless for growth. This sounds like a humblebrag, but it has always been an issue in my relationships.
2. Own the Shadow (Shadow Pillar)
The parts of yourself you're ashamed of aren't bugs, they're features running on the wrong operating system.
Your impatience? Channel it into urgency.
Your control issues? Turn them into systems thinking.
Your fear of failure? Transform it into prudent risk assessment.
Write down one quality you're ashamed of. Now reframe it as a leadership superpower. Use it intentionally this week.
After TrustedChoice.com I decided my hyperactivity would never cause me shame again. It was the reason I’m able to push harder, longer than my competition.
It’s the reason I’m able to stay confident surrounded by chaos.
I opened up about my ADHD and let those would use it against me filter themselves out of my life.
3. Trust the Signal (Signals Pillar)
Shame creates noise.
It makes you second-guess every instinct.
But underneath the shame is signal…your authentic leadership voice trying to break through.
In your next big decision, pause. Breathe. Ask:
"What would I do if I knew I couldn't fail?"
That's your signal cutting through the shame.
The Unreasonable Advantage
Here's what most leadership books won't tell you:
Your shame is your competitive advantage.
The things you're most ashamed of are often the things that make you most human. Most relatable. Most real.
These “imperfections” are what you unique, interesting and undeniable.
The leader who admits they don't have all the answers builds more trust than the one who pretends they do.
The leader who shares their struggles creates more connection than the one who only shares their wins.
The leader who owns their flaws turns them into strengths.
This is unreasonable leadership.
Not because it's reckless.
Because it's real…
The Choice
You have two options:
Option 1: Keep running on shame operating system. Keep hiding your best ideas. Keep playing small. Keep performing leadership instead of embodying it.
Option 2: Upgrade to the peak version of yourself. Name your shame. Own your shadow. Trust your signal. Turn your deepest insecurities into your greatest strengths.
Most leaders choose Option 1.
They die at 25 and aren't buried until 75.
Unreasonable leaders choose Option 2.
They turn their shame into their superpower.
This is the way.
Hanley
P.S. If you’re up for it, share one thing in the comments that creates shame in the your life or business. We can support each other to turning our shame into confidence.
♻️ Share this with someone still playing by the old rules.
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