5 Prompts to Reclaim Your Personal Brand from Generic AI Content
Stop publishing generic AI content. Use these 5 prompts to reclaim your authentic voice.
Your LinkedIn posts sound like everyone else's.
Your “Thought leadership” reads like it came from a tired corporate playbook.
Your content has all the personality of a quarterly earnings report.
Your mistake…
You're accepting AI's first attempt, and it's killing your personal brand.
I see it everywhere.
Leaders who built their careers on unique insights and bold perspectives are publishing content that any executive could have written in any industry.
Why?
In the race to produce more content, leaders are accepting AI-generated content at face value.
Here's what most people don't realize: AI doesn't know if its output is good.
All ChatGPT or Claude is doing is predicting the next best word based on patterns.
There is no quality control…because YOU are supposed to be the quality control.
But don’t worry, today I’m going to teach you how to make sure that never happens again…
What You're Really Up Against
The numbers tell the story:
92% of professionals trust companies more when executives use social media
82% of readers expect leaders to share their vision through social platforms
Only 1% of LinkedIn users actually create content
There is a massive demand for authentic leadership voices.
…and almost nobody is stepping up to fill it.
Meanwhile, EY research shows we're drowning in "AI content exhaustion.”
LinkedIn is flooded with posts that start with "In today's rapidly evolving business landscape..." and end with generic calls to action that could apply to selling insurance or launching rockets.
When your content uses predictable phrases, your audience mentally checks out before the second sentence.
You're not just competing with other leaders anymore.
You're competing with an ocean of generic AI content that all sounds exactly the same.
The "Why Does This Suck?" Revolution
Here's the technique that changes everything:
When AI gives you content that feels flat, don't rewrite your prompt and certainly do not just accept it and move on.
Ask this exact question:
"Why does this suck?"
AI will tear apart its own work with brutal honesty. It'll identify weak openings, generic claims, boring transitions, and terrible calls to action.
Then tell it to rewrite based on its own feedback.
I like to use the prompt:
“Now make this not suck.”
The second version will be 10x better.
Here's why this works: You're forcing AI to apply the same pattern recognition that created the content, but in reverse. Instead of predicting what comes next, it identifies what makes content fail.
For leaders trying to build their brand, this is pure gold.
Your content needs to accomplish multiple things at once:
Demonstrate expertise
Build trust
Inspire action
Differentiate you from peers
Attract attention
Generic “first pass” AI content fails on all fronts.
But this is just one of the prompts you can use to upgrade your AI-assisted content…
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Real Example: Watch the Transformation
Prompt:
“Write a short caption on digital transformation for a LinkedIn post.”
First draft:
"Digital transformation is reshaping industries across the globe. Companies that embrace innovative technologies and adapt their business models will thrive in the digital economy. Leaders must foster a culture of innovation while ensuring their organizations remain competitive in today's fast-paced marketplace."
Prompt #2:
"Why does this suck?":
Response:
"This is generic corporate speak that could apply to any industry or company. It uses buzzwords without providing specific examples or actionable insights. The language is predictable and creates no emotional connection with readers who are actually struggling with digital transformation challenges."
Prompt #3:
“Make this caption not suck.”
Second Draft:
"Three months ago, our 40-year-old manufacturing process was brought to its knees by a supply chain disruption that lasted 72 hours. While our competitors scrambled with phone calls and spreadsheets, our newly implemented IoT sensors and predictive analytics kept our production lines running at 85% capacity. The $2.3 million we invested in 'digital transformation' last year just paid for itself in three days. Sometimes the best business case for innovation is the crisis you didn't see coming."
See the difference?
Now obviously, with zero context, the AI completely made up the story, but how much more engaging is the second draft?
The first draft was as forgettable as it gets…
The second makes you feel the pain and see the solution.
But if you really want to dial in your content, I’m about to share four more prompts that will feel like magic.
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Four More Prompts That Work Like Magic
The following four prompts, when used consistently, will drastically improve the quality of your AI-assisted content.
1) "What would my biggest critic say about this?"
This prompt forces AI to think like your harshest opponent.
It identifies weak arguments, missing evidence, and claims that won't hold up under scrutiny.
Perfect for controversial topics or difficult announcements.
Once you receive the feedback, use the following prompt to upgrade your output:
“Now I want you to go out and fill every hole that the critic found. You have complete discretion. Go find research, case studies, reports, examples… where the argument feels fluffy figure how to make it rock solid and real… tangible. Make sure the critic can’t poke a single hole in the argument moving forward.”
This prompt gives the AI all it needs to build out the thought-provoking content that will drive eyeballs to your brand.
2. "Is this argument unique from what everyone else is saying. Explain in detail why or why not?"
This prompt forces differentiation.
It pushes the AI to think beyond generic industry observations to uncover your unique perspective.
There is one potential follow-on prompt I’d consider using once the AI returns its response.
“Expand upon my argument to make it a clearly unique take on the topic. Ask me whatever questions necessary to define my position and the point I’m trying to get across. Reseach any statistics, case studies or reports that provide additional context and support to my unique argument.”
This prompt will ensure that you are being thorough in your thought process and brand voice.
3. "Help me write a story to support my argument. Ask me all the necessary questions to build the story from my experiences."
Abstract concepts don't stick. Stories do.
This prompt grounds high-level ideas in concrete experiences.
We’re not all natural storytellers. Even if we are, it doesn’t always translate well to our content.
One thing I’ve found AI to be incredibly good at is walking you through a set of questions that prompt out deeper, richer ideas and stories.
If you want to take this prompt further, you can add the names of your favorite storytellers or content creators to the prompt.
This would look like…
“You are Tony Robbins, coaching me in storytelling. Help me write a story to support my argument. Ask me all the necessary questions to build the story from my experiences."
Except you can insert whoever’s name fits your style where I have “Tony Robbins.”
What you get is a series of questions that pull out your best stories.
4. "If I had 30 seconds to convince <insert ideal customer or audience> of <insert topic>, what would be the perfect pitch?"
This cuts through complexity to find your core message.
It forces clarity and impact.
It was Blaise Pascal who said, "I have made this letter longer because I did not have the time to make it shorter."
In general, we all have a problem with making content too long when it needs to be short and too short when the argument needs more depth.
However, out of the two scenarios, it’s the former that causes the most pain.
Nothing kills a great pitch quicker than too many words.
This prompt will help you take your original argument and boil it down to the cleanest, clearest, most impactful version possible.
How to Build This Into Your Workflow
Don't use these techniques as occasional fixes.
Build them into your content creation process.
I have a pinned note in my Apple Notes with these and many other prompts prewritten, so all I have to do is copy and paste.
Step 1: Define what you want each piece of content to accomplish.
Building trust?
Demonstrating expertise?
Inspiring action?
Step 2: Apply multiple critique prompts to every piece of content:
"Why does this suck?" (general weaknesses)
"How is this different?" (differentiation)
"What story makes this real?" (concreteness)
"30-second version?" (clarity)
Step 3: Customize prompts for your audience.
Instead of "What would my biggest critic say?", try "What would our most skeptical investor say?" or "What would my team think about this?" or “How would Tony Robbins formulate this story?”
Treat AI self-critique like proofreading.
It's a standard step, not an emergency fix.
Why This Matters More Than You Think
As AI gets better and more accessible, technical proficiency becomes commoditized.
Every leader will have access to AI that generates grammatically correct, well-structured content.
The differentiator won't be technical quality.
It'll be authenticity, specificity, and a unique perspective.
Leaders who master AI self-critique aren't just producing better content. They're developing a sustainable competitive advantage in an AI-saturated world.
Your content will stand out not because it's AI-generated or human-written, but because it reflects genuine insight and lived experience.
Plus, the discipline of critiquing AI output sharpens your own thinking.
You start recognizing weak arguments and generic claims in real-time.
It creates a feedback loop where AI critique improves your leadership thinking itself.
The Rub
Everyone has access to the same AI tools now.
The leaders who stand out will be those who know how to make AI serve their authentic voice, rather than replacing it.
The question isn't whether to use AI for your content.
It's whether you'll accept AI's first attempt or demand something worthy of your unique perspective and goals.
Stop accepting the first draft.
Your personal brand depends on it.
This is the way.
Hanley
P.S. If you’re frustrated with your personal or business growth, if you know you’re capable of more but unsure how to unlock the best version of yourself, fill out this form and let’s chat.