5 Prompts to Reclaim Your Personal Brand from Generic AI Content

Stop publishing generic AI content. Use these 5 prompts to reclaim your authentic voice.

Your LinkedIn posts sound like everyone else's.

Your “Thought leadership” reads like it came from a tired corporate playbook.

Your content has all the personality of a quarterly earnings report.

Your mistake…

You're accepting AI's first attempt, and it's killing your personal brand.

I see it everywhere.

Leaders who built their careers on unique insights and bold perspectives are publishing content that any executive could have written in any industry.

Why?

In the race to produce more content, leaders are accepting AI-generated content at face value.

Here's what most people don't realize: AI doesn't know if its output is good.

All ChatGPT or Claude is doing is predicting the next best word based on patterns.

There is no quality control…because YOU are supposed to be the quality control.

But don’t worry, today I’m going to teach you how to make sure that never happens again…

What You're Really Up Against

The numbers tell the story:

• 92% of professionals trust companies more when executives use social media

• 82% of readers expect leaders to share their vision through social platforms

• Only 1% of LinkedIn users actually create content

There is a massive demand for authentic leadership voices.

…and almost nobody is stepping up to fill it.

Meanwhile, EY research shows we're drowning in "AI content exhaustion.”

LinkedIn is flooded with posts that start with "In today's rapidly evolving business landscape..." and end with generic calls to action that could apply to selling insurance or launching rockets.

When your content uses predictable phrases, your audience mentally checks out before the second sentence.

You're not just competing with other leaders anymore.

You're competing with an ocean of generic AI content that all sounds exactly the same.

The "Why Does This Suck?" Revolution

Here's the technique that changes everything:

When AI gives you content that feels flat, don't rewrite your prompt and certainly do not just accept it and move on.

Ask this exact question:

"Why does this suck?"

AI will tear apart its own work with brutal honesty. It'll identify weak openings, generic claims, boring transitions, and terrible calls to action.

Then tell it to rewrite based on its own feedback.

I like to use the prompt:

“Now make this not suck.”

The second version will be 10x better.

Here's why this works: You're forcing AI to apply the same pattern recognition that created the content, but in reverse. Instead of predicting what comes next, it identifies what makes content fail.

For leaders trying to build their brand, this is pure gold.

Your content needs to accomplish multiple things at once:

• Demonstrate expertise

• Build trust

• Inspire action

• Differentiate you from peers

• Attract attention

Generic “first pass” AI content fails on all fronts.

But this is just one of the prompts you can use to upgrade your AI-assisted content…

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Real Example: Watch the Transformation

Prompt:

“Write a short caption on digital transformation for a LinkedIn post.”

First draft:

"Digital transformation is reshaping industries across the globe. Companies that embrace innovative technologies and adapt their business models will thrive in the digital economy. Leaders must foster a culture of innovation while ensuring their organizations remain competitive in today's fast-paced marketplace."

Prompt #2:

"Why does this suck?":

Response:

"This is generic corporate speak that could apply to any industry or company. It uses buzzwords without providing specific examples or actionable insights. The language is predictable and creates no emotional connection with readers who are actually struggling with digital transformation challenges."

Prompt #3:

“Make this caption not suck.”

Second Draft:

"Three months ago, our 40-year-old manufacturing process was brought to its knees by a supply chain disruption that lasted 72 hours. While our competitors scrambled with phone calls and spreadsheets, our newly implemented IoT sensors and predictive analytics kept our production lines running at 85% capacity. The $2.3 million we invested in 'digital transformation' last year just paid for itself in three days. Sometimes the best business case for innovation is the crisis you didn't see coming."

See the difference?

Now obviously, with zero context, the AI completely made up the story, but how much more engaging is the second draft?

The first draft was as forgettable as it gets…

The second makes you feel the pain and see the solution.

But if you really want to dial in your content, I’m about to share four more prompts that will feel like magic.

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Four More Prompts That Work Like Magic

The following four prompts, when used consistently, will drastically improve the quality of your AI-assisted content.