The above is a replay of the workshop we did in partnership with Roam, titled “The Insurance Content Multiplier: Turn One Video Into Eleven Assets.”
We had over 170 people show up live. This was the first of three live workshops I’ll be doing on Developing Influence as a Leader.
You can build a bigger pipeline, a stronger brand, and a more trusted reputation than 99% of your competitors with one video a week.
Not 50 posts a day.
Not a perfectly choreographed content calendar.
Not a creative team or a six-figure budget.
Just one focused video.
…because in the AI era, the leaders who win aren’t the ones shouting.
They’re the ones who create a continuous signal—the kind that works while they sleep, compounds day after day, and quietly moves people from “Who is this?” to “I trust this person.”
Most leaders are still behaving like it’s 2012, optimizing operations while outsourcing their voice.
They don’t understand the new reality:
If you’re not publishing, you’re invisible.
If you’re invisible, you lose your leverage.
Which brings us to the highest-leverage move available to leaders right now:
One video. Eleven outputs. Endless trust.
Let me show you why it works, how I proved it when I built an agency during a global shutdown, and the exact system you can use to build a trust engine that never turns off.
The New Leadership Equation: Trust in Public
We’ve lived through three eras of business: analog, digital, and now AI.
Each era rewrote the rules.
In the analog era, you won through proximity and grit.
In the digital era, you won by being accessible and convenient.
In the AI era, you win by being present—not physically, but digitally.
People don’t choose based on your résumé anymore. They choose based on your signal: the ideas you put into the world consistently enough that people start to believe you know what the hell you’re talking about.
Signal is the new credibility.
Signal is the new distribution.
Signal is the new moat.
…and nothing produces a signal faster than content created by a leader, not a marketer, showing how they think in public.
Roam is the virtual HQ your team wishes you had already built.
A single map where you can see your people.
Drop into a room instantly.
Meet without scheduling.
Collaborate without 7 different tabs open.
Feel like an actual company again — not a group chat with payroll.
When I was scaling Rogue Risk, it felt like every week was a race against chaos:
Trying to get producers aligned…
Trying to keep momentum high…
Trying not to drown in back-to-back Zoom links and Slack pings.
Roam would’ve ended all of that.
Because Roam gives you the thing today’s leaders are missing:
Presence.
Velocity.
…and the ability to run a remote team like a real office — without being in one.
If your team is remote (or just pretending not to be), Roam is the upgrade.
👉 Stop running a company in the dark. Build your virtual HQ with Roam.
Try it here → Schedule a Demo Today
The Trust Meter: What Content Actually Does
Every person you want to influence starts at zero trust. Your job is to move them toward 100.
A referral starts near the finish line.
A cold call starts at zero.
Content lifts strangers upward without you even knowing they exist.
Someone watches a three-minute video where you break down a problem they have. Later, they read a LinkedIn post where you expand on the idea. They see a short clip that hits them at the right moment. They click to your site and see that you’ve written extensively about the topic.
By the time they reach out, they’re no longer evaluating.
They’re confirming.
This is why content is not marketing.
Content is a trust machine that works while you sleep.
How I Built an Agency on Signal Alone
When I launched Rogue Risk on March 9, 2020, I had a full go-to-market plan.
Seven days later, COVID killed it.
No networking.
No walking into businesses.
No events.
No oxygen for a brand-new agency.
If I waited for the world to reopen, the business dies.
So I didn’t wait.
I created short, educational videos aimed at the exact owners we wanted to work with. Then I multiplied those videos into articles, shorts, clips, and graphics.
Within a year, Rogue Risk went from zero to 20+ inbound leads a day.
We closed roughly 85%.
People assume it was the sales process. It wasn’t.
It was the trust built before the sale even started.
Signal scaled the business.
Sales simply harvested the trust.
And that brings us to the operational backbone of this entire strategy.
The One-Video Content Flywheel
Below is the high-level flow that turns one weekly recording into eleven assets and a 24/7 trust engine.
This is the modern distribution engine for leaders.
But the engine only runs if each tool does its job.
Let’s break down the stack.
The Four Tools That Turn One Video Into Eleven Assets
Leaders love to overcomplicate content. They think they need a media department, a VA army, a designer on retainer, and a nephew who “knows TikTok.”
You don’t need any of that.
You need four tools—each one doing a single job exceptionally well. When you chain them together, you get leverage that feels unfair.
Here’s how each tool actually works, and what it did for me when I built Rogue Risk.
1. Poppy AI — Your Idea Engine
✅ Get a free trial of Poppy AI.
Most leaders waste hours brainstorming topics. They stare at their camera waiting for inspiration like it’s 1999.
Poppy ends that.
It pulls from top creators in your space, studies what’s resonating, cross-references it with your content, your frameworks, your language—and hands you a ranked list of video topics that are already proven to hit.
I once fed Poppy the channels of Hermozi, Codie, PBD, Chris Williamson, and my own content. Within seconds, it gave me eleven topics I didn’t have to second-guess.
One of them—“turn your ADHD into a leadership superpower”—became one of my highest-performing videos.
That’s the point: you don’t need to guess anymore. You just need to execute.
2. Riverside — Your Studio, Editor, and Clip Machine
✅ Get a 30% discount on Riverside.
Before I discovered Riverside, editing a single video used to steal ten hours of my life.
It almost cost me my marriage.
Riverside changed the game.
You record once. Riverside:
Auto-edits the long-form video
Finds the best moments and turns them into clips
Creates short vertical snippets automatically
Let’s you “edit by deleting words” instead of wrestling a timeline
Gives you studio-quality transcripts instantly
The first time I used Riverside for a podcast interview, it pulled nine usable clips before I even hit download. Clips that used to take hours to isolate manually.
Riverside is leverage incarnate.
3. Manus — Your Repurposing and Writing Engine
✅ Get started with Manus AI today.
If Riverside multiplies your video, Manus multiplies your thinking.
Drop your transcript in and Manus produces:
Blog posts
LinkedIn posts in multiple styles (direct, punchy, contrarian)
Pull quotes
Titles
Descriptions
Show notes
Topic summaries
The first time I used Manus for a workshop recording, it handed me a better LinkedIn post than the one I was going to write myself—and it did it in 12 seconds.
This is why I say Manus turns your thoughts into portable trust.
4. Captions — Your “I Have a Media Team” Illusion
✅ Get started with Captions AI today.
Raw clips look… raw.
In the AI era, polish isn’t vanity—it’s credibility.
Captions takes your vertical clips and instantly adds:
Kinetic subtitles
B-roll where appropriate
Brand colors
Punchy transitions
Animation
A custom closing bumper
I once took a 24-second clip from Riverside, dropped it into Captions, and the output looked like something a Fortune 100 media team produced.
And it cost me eight bucks.
Captions AI let’s you punch above your weight without pretending you’re a cinematographer.
Why These Tools Matter (and Why Leaders Must Care)
Most leaders don’t struggle with ideas. They struggle with execution friction.
The friction of:
Not knowing what to talk about
Not wanting to edit video
Not wanting to write the post
Not wanting to design graphics
Not wanting to learn five different platforms
This stack eliminates friction.
It eliminates excuses.
It eliminates the distance between your insight and your audience.
What’s left is the only thing that actually builds signal:
Your voice, made scalable.
Why Leaders Must Publish (Especially Now)
The most dangerous sentence a leader can utter today is:
“I’m not a content person.”
Publishing is no longer a marketing activity.
Publishing is a leadership infrastructure.
It’s how you attract customers before the first call.
How you recruit talent aligned with your mission.
How you build authority at scale.
How you stay relevant in a world that forgets fast.
If you want to be trusted in the AI era, people need to see you thinking.
They need to see your frameworks.
They need to hear your voice.
They need to understand how you solve problems.
Otherwise, you’re just another operator competing on price, speed, and hope.
And hope is not a strategy.
Start Building Your Own App Today
Get 10% off Famous AI and start building today.
If you’re still yelling at ChatGPT to “sound more like you,” you’re already behind.
Famous.ai is the vibe-engine I use to clone my voice, generate on-brand posts, and pump out content that actually sounds like a human with a pulse.
It’s stupid fast. Dead simple. And if you’re a leader, founder, creator, or anyone trying to build signal in a world drowning in noise—it’s the edge you can still get before everyone else catches on.
Do This Today
Pick your lane: who you serve and the problem you solve.
Block two hours on your calendar this week.
Record a seven-minute video.
Run it through the flywheel.
Publish the outputs.
Do that once.
Then do it next week.
Then do it every week for a year.
If you do, your market position will change so fast it will feel unfair.
The Rub
If you want help installing this discipline—if you want to stop being the quiet expert and start becoming the signal in your space—join the Finding Peak paid membership.
This is where we build the systems, the mindset, and the execution discipline required to lead publicly in the AI era.
The future belongs to leaders who publish.
You want trust?
Build your signal.
This is the way.
Hanley
