The Influence Paradox: Why Peak Performers Stop Trying to Convince People

The 3-word phrase that changed how my team responds to everything.

I used to think I was a pretty persuasive guy.

I had the data. The logic. Slides that would make McKinsey consultants weep.

Yet somehow, I kept hitting the same wall.

People would nod politely in meetings. Then log off Zoom and do exactly what they were doing before.

It took me way too long to realize the problem.

It wasn't my argument.

It was my approach.

Wat…