The Producer Who Became Dangerous (and the One Who Didn’t)
Two paths. One decision. And the AI skill edge that will separate the industry in 2026.
Two producers.
Same agency.
Same book size.
Same market.
Same January 1st renewal carnage.
But by December, only one of them is dangerous.
The first?
He’s still making “just checking in” calls like it’s 2014…
Still staring at a cold inbox…
Still posting once a month because he “never knows what to say”…
Still hoping referrals pick up…
Still secretly embarrassed he doesn’t understand any of the AI talk at the office.
He’s not bad.
He’s just… invisible.
A commodity with a pulse.
The second?
The second producer isn’t louder.
He’s not even better looking.
He just made one decision the other guy didn’t:
He decided 2025 would be the last year he felt behind.
Now his niche knows his name.
His videos show up everywhere.
His pipeline refills on autopilot.
Prospects come to him already believing he’s the expert.
He’s calm, confident, and closing more business without working more hours.
…and here’s the part no one wants to admit:
Both producers had the exact same tools available.
Only one learned how to use them.
The Truth Nobody in Insurance Wants to Say Out Loud
AI isn’t the threat.
AI is the separation.
It’s the first lever in 40 years that lets a producer:
Multiply content without losing time
Build real authority without begging for attention
Turn visibility into conversations, and conversations into money
Your competitors won’t get beat by AI.
They’ll get beat by producers who use AI.
You can be one of them.
…or you can be food for them.
That’s why I built a 3-part workshop series for serious insurance pros — producers who want to OWN their niche in 2026 instead of watching younger, hungrier competitors eat their lunch.
And yes — it’s free.
Register here: The Insurance Content Multiplier: Turn One Video Into Eleven Assets
THE AI PRODUCER ADVANTAGE
A Three-Part Workshop Series for Insurance Leaders Who Want to Win in 2026
Workshop I — The Content Multiplier
“Stop guessing what to post. Start creating once, distributing everywhere.”
Turn one 3-minute video into 11 high-quality assets — clips, posts, emails, scripts, carousels, all powered by AI.
Be everywhere without losing production time.
Workshop II — The Authority Engine
“Content is volume. Authority is gravity. AI gives you both — fast.”
Learn the positioning frameworks and AI workflows that make you the go-to expert in your niche — not just another producer yelling into the void.
Workshop III — The Conversion Accelerator
“Visibility is worthless if it doesn’t convert.”
The AI tools that improve meeting quality, shorten sales cycles, personalize outreach at scale, and drive revenue.
Create content. Build authority. Close business.
Three workshops. Zero cost. Maximum advantage.
The Moment It All Clicks
Remember those two producers?
The first one can’t figure out why business feels so damn hard.
The second realizes something the first never did…
The market doesn’t reward the best producer.
It rewards the producer who shows up with the most leverage.
AI is that leverage.
And right now, almost no one in the industry is using it (the right way).
I can’t promise AI will replace the hard work of selling…
But I can guarantee you’ll walk away with tools and workflows that give you immediate leverage over 99% of your competitors.
The gap between the two producers is about to widen.
This series is where you decide which one you become.
Register here: The Insurance Content Multiplier: Turn One Video Into Eleven Assets
Step into 2026 with an unfair advantage.
This is the way.
Hanley
P.S. I’m excited to partner with Roam, an incredible remote office platform that has already saved me $100s in monthly spend by consolidating Calendly, Slack, Zoom, and Loom all into one tool…and it’s only $18 a month. Get a demo today.
Special Black Friday Discount on Riverside
One of the tools I use every day in my content creation is Riverside.
In the first workshop in this series, I’ll walk through how I use Riverside to create once and produce over 11 pieces of content (just using Riverside).
As a long-time partner of Riverside, I negotiated a special 35% discount for Finding Peak audience members.
Then use code BF2025 at checkout to capture your discount.
Riverside is a fundamental tool in my marketing stack. Every video, podcast, and Instagram reel starts in Riverside.
…and next week I’m going to show exactly how I leverage Riverside to create endless content that will make you impossible to ignore in 2026.
