This AI Prompt Will Guarantee Your Sales Emails Convert
The 50-year-old persuasion formula AI can finally execute better than humans.
Most founders think their sales emails fail because of weak copy.
They’re wrong.
Their emails fail because the reader doesn’t see themselves in the story.
AI hasn’t fixed this.
In fact, AI has made it worse. Now you can generate bad copy 100x faster.
People don’t buy products.
People buy identity insurance.
People buy to avoid becoming the low-status version of themselves.
The 50-Year-Old Sales Letter That Changed Direct Mail Forever
In 1975, a copywriter named Martin Conroy was hired to write a sales letter for The Wall Street Journal.
The WSJ was struggling to acquire new subscribers through its standard method, direct mail.
Their traditional sales letters were performing okay, but not good enough.
So they hired Martin Conroy to create a new sales letter.
What he went on to create ended up becoming the most successful sales letter of all time:
“The Tale Of Two Young Men” letter.
The results were mind-blowing:
The letter ran pretty much unchanged for 25 years
It was mailed over 100 million times
And it generated more than $2 billion in subscription revenue.
Before we break down the full letter, I highly recommend reading it (it should only take a few minutes).
The WSJ letter didn’t sell newspapers.
It sold not being left behind.
And now, if you follow the prompt I’m about to share, you can use AI to recreate that same psychological punch on command.
But only if you give it the right operating system….
Why the “Two Paths” story still wins (even in 2026)
The “Two Paths” structure works because it hijacks the four primal drivers of human decision-making:
Loss aversion
Identity threat
Status aspiration
Fear of stagnation
Two people.
Same starting line.
Different endings.
Readers can’t resist choosing which version of themselves they’re becoming, even if they don’t realize they’re doing it.
That’s the emotional gravity this AI prompt forces into your emails.
Because reading a sales email isn’t an intellectual exercise.
It’s a self-evaluation.
The only question your reader is really answering is:
“Which one am I turning into?”
Live Workshop Series for Insurance Leaders Who Want to Win in 2026
Workshop I — The Content Multiplier
“Stop guessing what to post. Start creating once, distributing everywhere.”
Turn one 3-minute video into 11 high-quality assets — clips, posts, emails, scripts, carousels, all powered by AI.
Be everywhere without losing production time.
Register here: The Insurance Content Multiplier: Turn One Video Into Eleven Assets
Why THIS prompt works (and 99% of AI prompts don’t)
Most AI prompts tell the model what to write.
This one forces it to think.
It interrogates you.
It extracts emotional stakes.
It builds tension.
It engineers contrast.
It withholds the reveal until your reader is leaning forward, breathing slower, and waiting for the punchline.
That’s the entire game.
Because once your reader sees themselves in the wrong story, the emotional decision is already made.
Your offer becomes the lifeline.
That’s not manipulation.
That’s clarity.
Why AI Needs a Framework — Not Freedom
This is where most founders screw up.
They give AI too much room.
AI without constraints is a bored intern: Nice, polite, and utterly forgettable.
AI with a proven narrative structure?
It becomes a weapon.
It stops producing generic “value-packed” newsletters and starts delivering the kind of story that wakes your audience up and forces them to confront their trajectory.
Because your reader is not deciding between you and your competitor.
They’re deciding between:
the version of themselves who keeps drifting, and
the version who finally acts.
Your job?
Make the cost of staying stuck feel intolerable.
The prompt below does exactly that.
Here’s how to use it without screwing it up
The prompt isn’t magic.
You are.
But follow these rules, or it won’t matter:
1. Give the AI real emotional ammunition.
Tell the truth.
Not the LinkedIn truth — the real one.
2. Make the “stagnant version” sting.
People move when the pain becomes undeniable.
3. Don’t let AI pitch too early.
Tension first.
Offer second.
Always.
4. Keep the identity outcome simple.
Who they become = the product.
How I Used this Prompt Last Week
Here is the exact copy I used last week to promote my live workshop: The Insurance Content Multiplier: Turn One Video Into Eleven Assets
This email generated over 100 registrations in the first 3 hours after publication.
Subject line: The Producer Who Became Dangerous (and the One Who Didn’t)
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Two producers.
Same agency.
Same book size.
Same market.
Same January 1st renewal carnage.
But by December, only one of them is dangerous.
The first?
He’s still making “just checking in” calls like it’s 2014…
Still staring at a cold inbox…
Still posting once a month because he “never knows what to say”…
Still hoping referrals pick up…
Still secretly embarrassed he doesn’t understand any of the AI talk at the office.
He’s not bad.
He’s just… invisible.
A commodity with a pulse.
The second?
The second producer isn’t louder.
He’s not even better looking.
He just made one decision the other guy didn’t:
He decided 2025 would be the last year he felt behind.
Now his niche knows his name.
His videos show up everywhere.
His pipeline refills on autopilot.
Prospects come to him already believing he’s the expert.
He’s calm, confident, and closing more business without working more hours.
…and here’s the part no one wants to admit:
Both producers had the exact same tools available.
Only one learned how to use them.
The Truth Nobody in Insurance Wants to Say Out Loud
AI isn’t the threat.
AI is the separation.
It’s the first lever in 40 years that lets a producer:
Multiply content without losing time
Build real authority without begging for attention
Turn visibility into conversations, and conversations into money
Your competitors won’t get beat by AI.
They’ll get beat by producers who use AI.
You can be one of them.
…or you can be food for them.
That’s why I built a 3-part workshop series for serious insurance pros — producers who want to OWN their niche in 2026 instead of watching younger, hungrier competitors eat their lunch.
And yes — it’s free.
Register here: The Insurance Content Multiplier: Turn One Video Into Eleven Assets
THE AI PRODUCER ADVANTAGE
A Three-Part Workshop Series for Insurance Leaders Who Want to Win in 2026
Workshop I — The Content Multiplier
“Stop guessing what to post. Start creating once, distributing everywhere.”
Turn one 3-minute video into 11 high-quality assets — clips, posts, emails, scripts, carousels, all powered by AI.
Be everywhere without losing production time.
Workshop II — The Authority Engine
“Content is volume. Authority is gravity. AI gives you both — fast.”
Learn the positioning frameworks and AI workflows that make you the go-to expert in your niche — not just another producer yelling into the void.
Workshop III — The Conversion Accelerator
“Visibility is worthless if it doesn’t convert.”
The AI tools that improve meeting quality, shorten sales cycles, personalize outreach at scale, and drive revenue.
Create content. Build authority. Close business.
Three workshops. Zero cost. Maximum advantage.
The Moment It All Clicks
Remember those two producers?
The first one can’t figure out why business feels so damn hard.
The second realizes something the first never did…
The market doesn’t reward the best producer.
It rewards the producer who shows up with the most leverage.
AI is that leverage.
And right now, almost no one in the industry is using it (the right way).
I can’t promise AI will replace the hard work of selling…
But I can guarantee you’ll walk away with tools and workflows that give you immediate leverage over 99% of your competitors.
The gap between the two producers is about to widen.
This series is where you decide which one you become.
Register here: The Insurance Content Multiplier: Turn One Video Into Eleven Assets
Step into 2026 with an unfair advantage.
This is the way.
Hanley
See how it follows the exact same structure as Conroy’s letter, just modernized?
Story → Emotional benefit → Offer → Story callback → Humble disclaimer → Final offer.
There will always be places for improvement. But overall, this sales email is solid and will convert.
Now, without any further ado…
Here’s the prompt (copy and paste this into a Google Doc or Apple Notes):
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